KPI Recruiting strengthen Crewe Alexandra relationship with sponsorship of Gresty Road Stand.

Cheshire & Staffordshire based recruitment agency KPI has strengthened their ongoing relationship with Crewe Alex by expanding their sponsorship to include the Gresty Road Stand.

KPI Recruiting has been supporting The Alex since 2021 by sponsoring the scoreboard, but this new deal cements KPI as one of the Railwaymen’s key commercial partners.

KPI Recruiting Managing Director Ryan Jardine said: “We are absolutely delighted to be enhancing our sponsorship at the Alex. As a lifelong Alex fan, I know how vital the support is from the Gresty Road End, so it’s a great honour to have the KPI name across the stand which is so important to the team and the Club. We want to help the lads on the pitch by creating an even bigger buzz in the stand – and we’ve got loads of ideas about how we can do that.”

KPI, who were recently listed again as one of the UK’s fastest growing recruitment agencies, serve household names, national companies and SMEs across industrial, driving, commercial, care, rail & infrastructure, hospitality, executive, technical & engineering and now education sectors.

KPI Recruiting has been Crewe Alexandra’s official recruitment partner since 2021. This new three-year agreement sees the KPI name around the ground even more as the agency also keep their scoreboard sponsorship. KPI will continue to advertise attractive vacancies to supporters across the Club’s social media channels.

James Beckett, Head of Commercial at Crewe Alexandra, said: “We’re delighted to move into an even closer partnership with KPI Recruiting. “Ryan and his team are so passionate about the Club; they are exactly what we look for in a sponsor. I’m convinced this will be fantastic long-term partnership for all parties.” He added: “I’d also like to thank Rhino Safety who sponsored the stand over the last three seasons. They remain a valued partner and a key part of our commercial network.”

KPI Recruiting’s new signage was installed at Mornflake Stadium ahead of The Alex’s first home pre-season friendly against Burton Albion on Saturday, July 15, which finished as an entertaining 2-2 draw, with all 22 Alex squad players getting game time.