KPI Retail Looks to Max Growth with Appointment of Lawrence
KPI Retail has appointed Lawrence Maxfield as Recruitment Consultant as they look to capitalise on their first eighteen months of growth.
Lawrence joins with six years’ experience in recruitment and hospitality management. A passionate lover of sports, music, and cooking, you’ll often find him at the gym, belting out karaoke at his local, or experimenting in the kitchen.
Starting his career in the hospitality industry, Lawrence quickly became accustomed to fast-paced, communication-driven environments. Balancing multiple responsibilities, managing teams, and meeting tight deadlines has given him firsthand insight into the challenges of high-pressure workplaces.
Focus on Retail Recruitment
“My roles in hospitality made me aware of just how difficult it can be for businesses to focus on recruitment while juggling day-to-day operations,” said Lawrence. “It’s what inspired my move into recruitment—driven by the desire to support businesses in finding the right talent, so they can focus on what they do best.”
Starting his recruitment career sourcing top talent in the fast-paced FMCG sector, Lawrence quickly built strong relationships with clients and candidates. The experience sharpened his ability to identify adaptable, results-driven professionals. Leveraging his FMCG background, he now assists retail clients find candidates who thrive in dynamic environments and contribute to business growth.
Building High Performance Retail Teams
“As a Recruitment Consultant at KPI Retail, Lawrence specialises in helping retail brands build high-performing teams by connecting them with the best talent in the industry,” said Fran Webb, KPI’s Head of Retail. “His experience, knowledge and enthusiasm stood out and will be invaluable for KPI Retail’s exciting growth plans. With his strong knowledge of the retail sector, Lawrence understands the fast-paced, target-driven nature of the industry and the importance of finding the right people to drive performance.”
In today’s challenging market, securing the right talent can make all the difference. "That’s where I come in," says Lawrence. "At KPI, we go beyond simply matching CVs to job descriptions—through meaningful conversations and genuine rapport-building, we uncover what businesses truly need. Our approach ensures a smooth, efficient recruitment process that delivers the right people to keep business operations thriving, so, if you want to be a part of a process which goes against all pre-made conceptions of recruitment, let's connect, have a chat and let us build a you a tailored plan."
